The 19th of January was the official “Doosan Day”for the Construction Equipment business in Europe, a time for all regional network members to raise the new Doosan flag and colors. In advance, DIEU sent to the twenty-six importers and 190 sub-dealers two different kits. The “ re-branding kit”was used to decorate their building and workshop with a lighted panel, flags and banners. The“ welcome kit”included goodies for all the people who work for Doosan.
It was the occasion for everyone to celebrate the arrival of the Doosan brand. They organized open houses, presented new models and prepared a special lunch for all employees or an event with local journalists.
“Doosan Day”was also the occasion for DIEU to organize a special event with Belgian government officials, financial partners, local journalists and suppliers. A total of 250 people visited the European factory and were briefed on the Doosan philosophy and future goals.