- Doosan excavators are a "dream come true" in China.
- Doosan Infracore has the top share of the Chinese excavator market and aims to become one of the world's top five in the infrastructure support business.
The July 14 edition of China's People's Daily ran a special feature on Sino-Korean friendship, and Doosan Infracore's Chinese operations were covered in detail. The article said Doosan Infracore was becoming a major global player through its contributions to China's massive infrastructure construction drive. Key projects include the preparations for the 2008 Beijing Olympics and 2010 Shanghai Expo, development of China's West, and efforts to promote balanced regional development and help regions to be self-sufficient (such as diverting water from the South to the North and stimulating industry in the Northeast). The People's Daily pointed out two main factors contributing to the company's success. First has been the careful preparations made to accommodate the customers. For example, Doosan Infracore has studied China's natural environment and then developed excavators that best suit local conditions. In addition, the company has devised a service strategy that sets the company apart from the competition. The second main factor has been the localization strategy, allowing Chinese operations to be run by Chinese employees for the maximum benefit to Chinese. The company understands the sentiments of locally hired employees and has trained them on the corporate culture of the Doosan organization. Since 2001, Doosan Infracore has participated in the Hope Project, providing the funds to build eleven primary schools in underdeveloped areas of China. The People's Daily article also covered President Kim Yong-sung, a youthful executive at the helm of a major corporation with W2.8 trillion in annual sales. He is part of the new generation brought in after the Doosan Group acquired Daewoo Heavy Machinery and renamed it Doosan Infracore. The goal is to grow the company into one of the world's Big Five in the infrastructure support business. President Kim shares corporate leadership with President Choe Sung-chul, who started his career as an engineer after graduating from Seoul National University with a degree in Mechanical Engineering. Thus, the company takes a flexible approach to management, focusing on strategy and execution.