The Forklifts Division of Doosan Infracore (China) Co. held a dealer conference in Yantai on July 13, with some 100 dealer representatives and exemplary employees taking part. The participants presented first half results and established sales strategies for the second half. They had reason to congratulate one another, as sales were 47% higher during the first half of 2007 than they had been a year earlier. Everyone was confident that the targets set for the rest of the year would also be met.
The new B18Se and B45X electric forklifts were also on display during the conference, and participants were able to test-drive them. The B18Se is the first electric model developed by DICC engineers, while the B45X is part of the Pro 5 series for export.
The B18Se series was then promoted nationwide through a road show that was held between July 14 and August 24, beginning at Yantai and passing through ten regions of the country, including Chongqing, Qingdao, Beijing, Dongguan, Jiangmen, and Shanghai. The road show educated potential buyers on the superiority of Doosan? latest product and bolstered Doosan? position in the local forklift market. Many dealers and buyers submitted orders on the spot, with twenty-five units being sold in Shanghai alone.
Meanwhile, the company will introduce new models outfitted with internal combustion engines, including the D30Se, G30G and D50G, in the fourth quarter. In the process, the company is expected to see sales grow by 50 percent in 2007.