News & Media

New Corporate Video Out

Doosan Infracore has completed the production of a video covering the global operations of all divisions and the corporate vision.

2007. 9. 20
New Corporate Video Out

Doosan Infracore has completed the production of a video covering the global operations of all divisions and the corporate vision. Entitled, "Power Up for Tomorrow: Toward the Global ISB Top 5,"the film applies the "single Doosan brand?concept launched this year along with the revised corporate identity with horizontally-written lettering. Also shown are the forklift trucks and machine tools in their new designs and color schemes. The narration is dubbed into ten languages (Korean, English, Chinese, French, German, Italian, Russian, Arabic, Portuguese, and Spanish), reflecting the global stature of Doosan Infracore today. The film is divided into "Image", and "nformation","versions for greater flexibility in getting the intended message across to particular viewing audiences. These two versions can be shown separately or together, and they can be used in combination with the films that introduce individual BG operations and product lines.

The artistic "Image" version briefly covers the corporate vision and company business areas. There are majestic scenes of Doosan Infracore equipment rumbling across desert sands and working on various construction sites to build a modern world.

The "information" version details company operations and competitive factors. The footage has been updated to include activities at overseas work sites and recent international product exhibitions.

Doosan Infracore has also produced a new video to support trade show activities. It provides background images on a screen or monitors installed inside the company booth, and powerful computer graphics and exciting background music create a light atmosphere that can attract the attention of booth passers-by. The high quality images also help to elevate the corporate image.

All the video productions are available on DVD and have been distributed internally. Overseas subsidiaries and dealers can download the videos anytime from the internet.