Jorge Canunes
After-sales Service Director (Board Member), Centrocar

 “Centrocar introduced Doosan construction equipment to the Portuguese market in 1997.
We’ve worked hard there to cultivate our own sales organization and supply chain management capabilities, and these efforts have enabled us to succeed over the long term. Our dealer network in Spain now spans seventeen locations, while our sales are steadily growing
  We entered the Spanish market in 2000 and then established our head office in Madrid. In addition to establishing sales offices, we improved customer services in Spain by steadily increasing our investments in parts centers and service centers. As we’ve done in the past, we continue to maintain close relationships with our dealers and will work on boosting our brand power.
  We are building on our initial experience with direct sales in Spain to cultivate capable local dealers. To expand our dealer network, we are planning multifaceted support such as participating in local trade shows, organizing special events and providing demonstration equipment models. We hope that Doosan Infracore can also help out in this regard.
  We are quite impressed by the new products being launched as well as the efforts to elevate the Doosan brand in the world market. The marketing approach that we have been using with the Head Office has resulted in a local perception of the Doosan brand image as “professional” and “trustworthy.” The overall marketing strategy, which includes the brand strategy, tells the market and customers clearly what Doosan aspires to be and where Doosan intends to go. We look forward to seeing this strategy as well as the current growth trend continue in the future. Centrocar will also take its business in the same direction.
 In closing, we already enjoy one of the larger shares of the Spanish and Portuguese markets. However, we aim to do even better by continuing to improve our services. Our current experience will be applied to expand our business into other countries outside of Europe.”


T.C. Lilburn
Lilburn, Group Managing Director, Northern Excavators
  “Northern Excavators got into the excavator business in Northern Ireland (part of the UK) in 1968, so next year we will be celebrating our 40th anniversary. We became the first dealer for Doosan (then Daewoo) back in 1987.
 Our group currently consists of four different companies Northern Excavators, LC HMES Ltd., Nor Ex Hire Ltd. and Lilburn Contracts, and excavators represent thirty percent of our group’s total business.
 The Northern Ireland market is small, but we enjoy the largest share, and we are confident that our future growth will be steady. Our sales are equivalent to between eight and ten percent of the entire Northern Ireland market. We expect to sell at least sixty excavators in the coming year, which will be about twenty percent more than last year’s performance.
 These superb results can be attributed to the teamwork from fifteen employees, including veteran salespeople who have with us for the past four decades as well as the after-sales service and parts people who are so hardworking and conscientious. We have also been stepping up investment to cultivate the next generation of sales personnel. Importantly, we have performed well because we are not simply partners with Doosan but maintain a tight relationship based on trust and respect. Indeed we are very proud to be working with Doosan.
 Besides, the overall excellence of Doosan products, including reliability, durability, and resale value, strongly influences customers’ purchase decisions. Another factor driving our sales growth has been the global parts supply system that delivers the parts we need right away.
 In Northern Ireland, the Doosan brand is seen as the leader that is followed by the other well known makers. We were quite concerned when the name was switched over to “Doosan.” Contrary to our initial expectations, however, the Doosan brand management program public relations, sales promotion, marketing, and customer management were very well received in the marketplace. The Head Office’s aggressive and decisive marketing strategy has enabled us to work with even greater confidence. Here in Northern Ireland, we feel that introducing the next-generation DX and DL models in conjunction with the brand name change elevated the synergy effect.”