The Doosan Infracore America Machine Tool Division conducted sales training at the Detroit Technical Center from March 13 to 15 . Over one hundred sales mangers as well as the presidents from twenty-four US and Canadian dealers attended this training session. It was mainly conducted by product managers who explained the features of strategic products for 2007 and application engineering for high-end models. A sales point system and sales techniques were also presented for the benefit of regional sales managers.
  The DIA Machine Tools Division is shifting its market positioning to the high-end in accordance with the mid-/long-term strategies of the Machine Tools BG in Korea. The emphasis will be on building a strong foundation for profit generation and on attracting major customers away from competitors. The goal will be to become one of world’s Top 3 in both sales and technology by securing customers in each industry segment,.
  Under the DIA Machine Tools Division’s 2007 slogan of “Training! Training! Training!” plans for this year will focus on introducing training-focused sales strategies, expanding the technical centers, developing big dealers, and developing target accounts.
  DIA aims to sell 340 high-end machines such as horizontal machining centers and multi-purpose turning centers in the coming year, which is a sixty percent increase from 2006. The sales portfolio is divided into the high-, middle- and low-end segments, and this year’s goal will focus on boosting the high-end sales portion from 10% last year to 15% this year. The long-term target is to achieve a 30% sales portion for the high-end models.