Doosan Infracore participated in the M&T EXPO 2015, an international construction and mining machine trade show held in Sao Paulo, Brazil from June 9-13, 2015.
The triennial M&T (Machinery and Equipment) EXPO, Latin America’s largest construction and mining machine exhibition, featured more than 1,000 brands from over 400 companies this year, attracting upwards of 50,000 visitors.
At a huge outdoor booth covering around 1,450m2, Doosan Infracore displayed twenty-two construction machines including Doosan excavators and wheel loaders, Bobcat skid steer loaders and mini excavators, and Portable Power's portable generators and light towers. During the trade fair, DI also officially debuted its new products for the Brazilian market, including two mini excavators (DX63-3 and DX80R) and a log loader (DX300LL).
Sanho Shin, assistant manager in charge of Emerging Sales & Marketing at the DISA Corporate Sales Division, said, "We stressed the fact that DI delivers 'reliable solutions' to its customers with its unmatched product lineup and exceptional customer services through its enhanced dealer network." Stephanie Lee, assistant manager in the DIBK Market/Dealer Development Team, said, "The 2015 event was a great opportunity for us to boost the brand images of Doosan and Bobcat by showcasing the prominence of our products and technologies on the ground."
On the evening of June 9, the first day of the trade fair, DI held a meeting with all its Bobcat and Portable Power dealers in Latin America for the purpose of further enhancing its partnerships with them. More than thirty people including the representatives of eight dealers attended the meeting. DIBH President Scott Park shared the company's mid- and long-term strategies with the participants before asking them to make preemptive efforts to create markets in the region, saying, "We need to expand our business in emerging markets in order to overcome the worldwide trend toward slower economic growth." He went on to say, "Let’s reinforce our partnership and further consolidate our market dominance in Latin America."
