Photo description: On January 1, 2024 (Monday), a promotional video for HD Hyundai’s construction equipment brand “Develon” is broadcast on an electronic display during the iconic “2024 Times Square Ball Drop” New Year celebration in New York City, USA.

3…2…1…0! As the countdown to 2023 came to an end, a promotional video for HD Hyundai’s construction equipment brand “Develon” appeared on the Times Square electronic display in New York.

This video will be playing on an electronic display on the Two Times Square building for a week, from now until January 7, 2024 (Sunday).

In the video, parent company HD Hyundai emphasizes that Develon is a leading construction machinery brand through text animation using brand logos and colors as well as the headline phrase “Korea's No. 1 Construction Equipment Brand.”

The Times Square video confirms HD Hyundai's commitment to targeting the construction equipment market in North America with the Develon brand, which marks its first anniversary this month.

The promotional video concludes with a view of HD Hyundai's future excavator model and plans to participate in the CES 2024 Exhibition next week in Las Vegas for four days from January 9, 2024 (Tuesday).

According to market research company BlueWeave Consulting, the North American construction equipment market is projected to grow at an average annual rate of 6.0% until 2028, with total value reaching $40 billion due to increased infrastructure investment and rising construction projects.

HD Hyundai's construction machinery division is implementing strategies such as strengthening sales of compact construction equipment, expanding new lineups, and expanding production to strengthen its overall position in the global construction equipment market.

HD Hyundai will be showcasing its “Xite Transformation” vision for sustainability on land at CES 2024 to be held in Las Vegas, USA for four days from January 9, 2024 (Tuesday). <End>