News & Media
HD Hyundai Infracore Wins Large-Scale Orders from Saudi Arabia and Brazil
- Result of active brand sales, diverse services, and customer management since launch of DEVELON
South Korea, September 13, 2023 – HD Hyundai Infracore announced on Wednesday, Sep. 13 that it won large scale orders from clients in Saudi Arabia and Brazil and will be supplying a total of 131 DEVELON excavators and wheel loaders.
Thirty 53T large excavators and fifty large wheel loaders will be provided to two Saudi Arabian construction companies and used for the NEOM project.
With the NEOM city project in process, demand for large construction equipment has been increasing. To meet such demand, HD Hyundai Infracore has been implementing individual strategies such as active sales activities through its Dubai office and new dealership openings near NEOM city with more service workers, to successfully make the deals happen.
Including its recent orders, HD Hyundai Infracore recorded a total of 846 units for ‘Excavator, Wheel Loader, and ADT’ sales in Saudi Arabia which is a 51.6% increase compared to 558 units YoY.
Brazil also placed orders for fifty-one DEVELON excavators to meet its public infrastructure investment demand. Among the orders, twenty-two large excavators (80T, 53T) will be used for the railway construction project in Mato Grosso, and twenty-nine 14T mid-sized excavators will be used for the public bidding project in Rio Grande do Sul.
What is special about the Rio Grande do Sul project is that DEVELON will be providing 14T excavators to its client exclusively as their request was to purchase equipment mounted with proprietary engines for better maintenance.
A representative of HD Hyundai Infracore mentioned that “We were successful in winning orders for DEVELON products from large global construction companies,” and added, “We will use this as an opportunity to expand our market share for large equipment in emerging countries.”
Meanwhile, HD Hyundai Infracore is engaging in various marketing activities on/offline to globally better DEVELON’s brand presence and strengthen sales network including OOH advertisements in Colombia, Ghana, Brazil, Saudi Arabia airports, posting contents on its 100,000 subscriber Youtube channel, and hosting events for local dealers and customers. <EOD>
