News & Media

Korea’s First Excavators Sold through TV Shopping Channels

- International design award winning 1.7T mini excavator with best performance in its class
- To promote the new brand DEVELON and expand customer base as demands grow in farms and rural housing
- Presented at an exclusive price with free driving license course benefits

2023. 7. 25
HD Hyundai Infracore will be selling its DEVELON 1.7T mini excavator at the Hyundai Home Shopping Plus Shop channel on July 31st.

“Now you can get your hands on excavators through TV shopping malls.”

HD Hyundai Infracore (CEO: Young-cheul Cho, Seung-hyun Oh) shared on the 25th that it will be featuring its DEVELON 1.7T class mini excavator at Hyundai Home Shopping Plus Shop, a domestic TV shopping channel, broadcasted at 8:40am on Monday, July 31st.

This will be a first for the Korean construction equipment market, and also hardly seen worldwide. HD Hyundai Infracore planned this occasion to make a friendly approach to the general public that may be less familiar with construction equipment and also to build more brand presence for DEVELON.

Including the excavator itself, three different sized buckets, a quick coupler (component that allows fast and efficient changing of buckets and attachments), basic tool kit, and oil/fuel filters will be provided as a package.

The mini excavator presented at the TV shopping channel is the smallest product sold in the domestic market by DEVELON, a newly launched branch earlier this year, and provides the best performance in its class with driver friendly design features. It has many features to look out for such as a retractable undercarriage which allows the excavator to go through narrow spaces, wide boom swing that moves left and right, and a zero swing tail function for convenient performance in smaller areas.

This model also boasts a 200KG rear counterweight that provides more stability during operation, and has received the 2020 Red Dot Product Design Award for its state-of-the-art design.

A total of ten mini excavators will be available for purchase at a special price, with a first-come-first-serve basis. HD Hyundai Infracore has also prepared an additional benefit for those who do not have a construction equipment license, and will be providing license courses for excavators under 3 tons, free of charge, for those who have made the final purchase of the DEVELON 1.7T mini excavator.

Those who wish to purchase just need to leave a call reservation during the broadcasting, and a DEVELON staff will get back within seven business days with a detailed consultation. The customer can then decide whether to make a purchasing order.

A representative of HD Hyundai Infracore mentioned, "Demand for mini excavators are increasing among those who are retiring and are planning on farming activities or building their own house in rural areas,” and added, "Selling excavators through a TV shopping channel will be a great opportunity to show the technological benefits of our DEVELON products."

Meanwhile, HD Hyundai Infracore is displaying and selling mini excavators (3.5T, 3T, 1.7T) at four directly operated HD Hyundai Oilbank gas stations as part of its new marketing activity to make construction equipment more approachable to customers in their daily lives. <EOD>