HD Hyundai Infracore has started an interesting collaboration with HD Hyundai Oilbank to promote its new brand DEVELON and widen its sales network.
HD Hyundai Infracore announced on the 18th that it has started selling mini excavators in four directly operated HD Hyundai Oilbank gas stations located in Incheon, Gwangju, Ansung, and Chungju, Korea. Three different models, 3.5T model (DX35Z-7), 3T model (DX30Z-7), 1.7T model (DX17Z-5), will be available for purchase at the gas stations.
This is a first to sell excavators at gas stations. Such decision was made to pay more attention to general customers and not only confine purchases to those in the construction industry, who normally reach out to dealers.
The reason for planning mini excavator sales at gas stations is due to the equipment’s practicality. Unlike mid-to-large excavators that are frequently used in construction sites, mini excavators are widely used in other places such as farms, orchards, and rural sites. They have a high demand from a wide customer range from those working in construction sites to the general public.
The domestic market for 5T or under mini excavators have grown by 52.7% compared to 2019, reaching a sales volume of 4,400 units. HD Hyundai Infracore aims to sell 1,000 units this year, which is a 54% growth to last year’s volume of 651 units.
The collaboration between HD Hyundai’s construction equipment business and refinery business is expected to bring about synergistic effects within the group. HD Hyundai Oilbank will be able to receive brokerage fee by providing a display area within the gas station for DEVELON excavators where services from consultation to purchase agreements will be provided.
A representative of HD Hyundai Infracore mentioned, “Sales through HD Hyundai Oilbank is like gaining a sub-dealer with a strong and loyal customer base for the construction equipment business,” and added, “We hope that the collaboration between HD Hyundai’s construction equipment business and refinery business will create synergy in different areas including promotion of the new brand and discovery of new, potential customers.”