HD Hyundai Infracore (CEO: Young-cheul Cho, Seung-hyun Oh) hosted ‘DEVELON DAY’ in all of its offices nationwide to celebrate the 100th day of its new brand launch.
In Korean culture, it is normal to celebrate the 100th day by giving out rice cakes or small snacks. Like this tradition, HD Hyundai Infracore also shared drinks and small cupped fruits to over 5,000 of its employees working all over Korea including Pangyo, Incheon, Gunsan and Ansan. A sticker with the DEVELON name was also attached to the snacks given out, naturally exposing the new brand to its employees.
Two mini DEVELON excavators, 1.7T and 3T class, were specially displayed at the Pangyo GRC office to encourage employees to share photos and participate in social media events.
HD Hyundai Infracore rebranded Doosan and launched a new brand DEVELON earlier this year and first showcased DEVELON products at CONEXPO-CON/AGG held in Las Vegas this March. A DEVELON Launching Show was also recently held in Yantai, China in which 1,000 employees gathered to host a ceremony wishing the successful landing of the new brand. <EOD>