News & Media

Hyundai Doosan Infracore unveils the online showcase video for its newest brand ‘DEVELON’

- Globally unveiling its new brand vision and future strategic direction;
- Delivering value to customers through 'Power By Innovation';
- Gearing up market penetration by unveiling its newest equipment brand at the U.S. Conexpo-Con/Agg 2023 next month

2023. 2. 27
At the online showcase of Hyundai Doosan Infracore, co-CEOs Cho Young-cheul and Oh Seung-hyun are announcing the new brand vision and future strategy.

On the 27th (Mon.), Hyundai Doosan Infracore (Co-CEOs Cho Young-cheul & Oh Seung-hyun), a subsidiary of the HD Hyundai Construction Equipment Company, released a showcase video of its newest brand, Develon, on its official YouTube channel and homepage.

*YouTube channel:

Following last month's announcement of the new brand name, Hyundai Doosan Infracore presented its brand story in more detail through this showcase.

Starting with a video of Hyundai Doosan Infracore's brand history, the showcase featured a video in which co-CEOs Cho Young-cheul and Oh Seung-hyun presented their concrete brand vision and future direction of strategic goals.

Co-CEO Cho Young-cheul proudly stated, "Please set your sights on the future Hyundai Doosan Infracore, which is set to relentlessly innovate with a newest image of DEVELON. We will tirelessly ponder and research for the new changes announced today to provide a better future geared to not only the construction site but also the next generation.“

Co-CEO Oh Seung-hyun made a promise to customers, saying, "Although the brand name has been changed from Daewoo to Doosan and now to DEVELON, our value driver to provide customer satisfaction through relentless prowess in product and technological innovation will never falter."

Afterward, the online showcase concluded with a message containing the expectations and aspirations for the newest brand from the company's executives and employees worldwide as well as information on its participation in the U.S. 'Conexpo-Con/Agg 2023' convention.

Conexpo-Con/Agg 2023 is the world's largest construction equipment exposition held at the Las Vegas Convention Center from March 14 to 18. Hyundai Doosan Infracore plans to unveil its latest equipment of DEVELON for the first time in North America, the world's largest commercial market and competitive arena for cutting-edge technology, and accelerate its market penetration by delivering eco-friendly equipment and future technology solutions to the market. <End>